Marketing and Design for the Optical Industry

Hello! I'm Diana and am a marketing professional who has been around the optical traps for a while now across graphic design, web and strategic marketing. Since branching out into The Design Den, I continue to work within the industry for those after a little Marketing TLC (but just don't have the budget for a permanent in-house resource!).

Over the last few years I have worked with various optical businesses as well as industry media. A few of the teams I have worked closely with over the last few years are Insight, MiVision, 20/20 and The Fred Hollows Foundation. I have been involved with ODMA , SRC and all the smaller industry expos in between across Australia and New Zealand. I have worked with the Pro Vision Team here in Australia as well as with our international friends at Visique. I've even spent some time working with the Specsavers crew at their head office.

Prior to becoming involved within the optical industry, I was working for almost 10 years working within the marketing department as a graphic designer and advertising manager at the Myer National Office. Needless to say, I know a thing or two about retail marketing and promotions!

Having a sound understanding of the unique optical industry, consumer awareness and the necessary forward thinking in the changing retail environment, I am keen to continue working on creative and marketing strategies within the industry. I work on a freelance/consulting basis and can help out with any project, big or small. I am also based in Melbourne and even though most of my work is carried out online from behind my desk, we can also arrange meetings or look at options for me to work on-site if you prefer.

Whether you're looking to re-vamp your website, need some creative direction for your advertisement, would like someone to manage your industry events or some good old marketing strategy for your team to follow through with, I'd love to hear from you. If you would like to check out my folio of design work please visit or my professional credentials at LinkedIn.

I look forward to hearing about your business!